2009 Civic, Civic Hybrid, CR-V, Fit and Odyssey win segment, Top 10 awards
11/18/2008
- TORRANCE, Calif. - Honda has been honored today with several of
Kelley Blue Book's (www.kbb.com) 2009 Best Resale Value Awards,
including the top overall award for the Honda brand. 2009 Honda models
earning awards included Civic and Fit, Top 10 model awards; Civic
Hybrid, Hybrid Car award; CR-V, Crossover award and Odyssey, Van award.
"Value
is a keystone in the foundation of the Honda brand," said Steven
Center, vice president of advertising and public relations for American
Honda Motor Co., Inc. "Being honored by Kelley Blue Book validates
Honda's commitment to supply products of the highest quality at a
reasonable price."
Kelley Blue Book's Best Resale Value Awards
are based on projections from the Kelley Blue Book Residual Value
Guide, researched by an expert staff of automotive market analysts.
These prestigious awards honor vehicles expected to maintain the
greatest proportion of their original retail price after five years of
ownership. Low-volume vehicles and vehicles with a Manufacturer's
Suggested Retail Price of more than $60,000 are excluded from award
consideration, except in the luxury and high-performance categories.
"This
has been the year of Honda in the United States," said Jack R. Nerad,
executive editorial director and executive market analyst for Kelley
Blue Book's kbb.com. "With a high-quality, highly regarded product line
perfectly aligned with the new realities of the American market, Honda
has scored big in new-vehicle sales while burnishing its already
sterling reputation for strong resale value."
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